Impression making

Basic principles in impression making.

Making a positive and lasting impression.

Making a Positive Impression in a Negotiation: Gender Differences in Response to Impression Motivation

How do you negotiate when you need to make a positive impression? The answer may depend on your gender. Theorists argue that effective negotiation requires both advocating for self and advocating for others, but how do people manage this tension when gender stereotypes get in the way? Women are assumed to be warm and relational, which might represent a barrier to advocating for themselves, wher...

Making the Right Impression for Corporate Reputation: Analyzing Impression Management of Financial Institutions in Social Media

The concept of corporate reputation reflects the standing of a firm based on the public perception. Firms with high corporate reputation are better able to sustain superior performance. During the financial crisis, the corporate reputation of financial institutions has decreased resulting in a bad perception of the financial sector by the public. However, improving their corporate reputation is...

Making the Right Impression for Corporate Reputation: Analyzing Impression Management of Financial Institutions in Social Media

The concept of corporate reputation reflects the standing of a firm based on the public perception. Firms with high corporate reputation are better able to sustain superior performance. During the financial crisis, the corporate reputation of financial institutions has decreased resulting in a bad perception of the financial sector by the public. However, improving their corporate reputation is...